Livestreaming

Access 7,000+ research reports and presentations on the retail and technology ecosystem, covering consumers, companies, economies, and retail and technology trends. Filter by product, sector, themes, regions, companies, or other parameters below. Alternatively, use the search box above to find relevant research content.

Deep Dive | November 29, 2022 Premium

Livestreaming in Western Markets: A Primer

Our new Livestreaming in the West report series delves into key trends in livestreaming e-commerce across four key retail verticals: apparel, beauty, CPG and home/electronics. As a primer to our new series, we discuss the current state of livestream shopping in the West, leveraging data from recent Coresight Research surveys of consumers and retail companies.

Insight Report | November 23, 2022 Premium

10.10 Shopping Festival 2022: 10 Key Takeaways

Coresight Research’s 10.10 Shopping Festival drew a global audience. We provide 10 takeaways, including consumers’ device preferences, peak traffic times, consumers’ interest in behind the scenes and food content, the clean beauty trend and more.

Insight Report | November 17, 2022 Premium

Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products

As part of our Singles’ Day 2022 coverage, we discuss new products, entrants and trends that emerged during this year’s festival—specifically those that surfaced on the platforms of Alibaba and JD.com—and how they tie into ongoing retail themes in China.

Insight Report | November 16, 2022 Premium

Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping

In our Singles’ Day 2022 wrap up, we provide an overview of the festival’s main events, including analysis of the initiatives and performances of major e-commerce players during the most challenging Singles’ Day to date.

Event Coverage | November 9, 2022 Premium

Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth

Alibaba’s 2022 11.11 Global Shopping Festival (also known as Singles’ Day) festivities include several initiatives to increase engagement and raise awareness about its 11.11 offerings. This report covers several of these initiatives.

Insight Report | November 4, 2022 Premium

One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty

The 2022 iteration of the world’s largest online shopping festival, Singles’ Day, is just one week away. We discuss the major e-commerce and social media platforms participating in this year’s event.

Deep Dive | November 2, 2022 Premium

Retail-Tech Landscape: Livestream E-Commerce Tech Providers and Platforms—2022 Update

Livestream shopping combines entertainment and e-commerce. First established in China, it is fast becoming an essential marketing tool for brands and retailers around the world. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities.

Event Coverage | October 13, 2022 Premium

Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences

India-based online marketplace Flipkart hosted its annual flagship shopping event, Big Billion Days (BBD), from September 23 to 30, 2022. We present key highlights from BBD 2022, including prominent themes, experiences and categories.

Insight Report | October 13, 2022 Premium

Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | October 10, 2022 Premium

4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season

The first report in our new, quarterly US Livestreaming Tracker series analyzes findings from a proprietary survey of US consumers to explore the role of livestreaming in the shopping journey over the past three months. We discuss livestreaming platforms, spending across various product categories and more.

Insight Report | October 7, 2022 Free Report

10 Things To Know About the 2022 10.10 Shopping Festival: Special Deals Help Shoppers Weather Inflation Pressure

The 10.10 Shopping Festival will take place on October 10, 2022. We present 10 things to know about the festival, including the participating retailers, charity partners and industry innovator partners.

Event Presentation | October 3, 2022 Premium

Seizing the Grocery Livestreaming Opportunity: Insights Presented at Groceryshop 2022

On September 21, 2022, Deborah Weinswig, CEO and Founder of Coresight Research, presented at Groceryshop 2022 on the topic of livestreaming e-commerce. In this presentation, we present five key insights into the shoppable-video opportunity for brands and retailers.

Insight Report | October 3, 2022 Free Report

One Week Until the 10.10 Shopping Festival 2022: 10 Best Practices for Livestreaming

The 10.10 Shopping Festival is only one week away. We help brands and retailers prepare for the festival by sharing 10 best practices for livestreaming, including what to do before, during and after sessions.

Event Presentation | September 29, 2022 Premium

Innovations from Asia: Insights Presented at GELF NYC 2022

On September 29, 2022, Deborah Weinswig, CEO and Founder of Coresight Research, presented at GELF NYC 2022 on innovations from Asia. In this presentation, we explore innovations that translate internationally and those that don’t translate so well.

Event Coverage | September 29, 2022 Free Report

Groceryshop 2022 Wrap-Up: 10 Key Themes Across Retail Theater, Livestreaming, Sustainability and More

The Coresight Research team attended and participated in Groceryshop 2022, held on September 19–22, 2022, in Las Vegas. In this report, we present our top 10 takeaways from the conference, which covered themes including food waste, innovation, sustainability, partnerships and more.