The US Retail Media Market: Understanding the Ad Buyer’s Perspective in CPG

Ad buyers increasingly expect more from retailers’ retail media networks (RMNs), including more personalized and targeted ads. Coresight Research and NIQ explore shortfalls and opportunities in the retail media market, including personalized promotions, from a CPG brand advertiser’s perspective, and discuss their implications for retailers, based on proprietary Coresight Research survey data.

Read More

Shoptalk Europe 2023 Wrap-Up: Exploring the Role of Key Technologies and Channels in the Future of Retail—Autonomous Stores, Generative AI, Retail Media and More

We present a wrap-up of Shoptalk Europe 2023, exploring five major themes: technology, store experience, shopper engagement, organizational changes, and emerging channels and business models. Our insights cover autonomous stores, generative AI (artificial intelligence), retail media, Web3, livestreaming and more. Coresight Research is a research partner of Shoptalk Europe 2023.

Read More

Retail-Tech Landscape: Retail Media

Retail media is a key advertising channel, providing retailers with a new revenue stream and marketers with a valuable opportunity to reach consumers. We highlight key industry trends in retail media and present selected companies globally whose technology solutions are helping retailers to build and optimize their retail media capabilities.

Read More

A Guide to Multiplying Retail Media Dollars

We analyze key trends in the market and offer insights and recommendations for retailers to optimize their retail media strategy, analyzing findings from a proprietary survey of US-based retailers. This free report is sponsored by Swiftly.

Read More