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Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally.

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Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and Conversion

As part of our Retail Reimagined series, we discuss the importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns. We consider the use of social media beyond the crisis and consider the implications for brands, retailers and technology vendors.

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