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Retail Media—New Opportunities for US Specialty Retailers

What's Inside

The pandemic-driven surge in online shopping has accelerated the growth of retail media. We explore the retail media opportunity for specialized retailers that sell own-branded merchandise (single-brand) and multibrand retailers.

Data in this report include:

  • Global retail media advertising revenue, 2020–2022E
  • Proportion of US retailers that currently have retail media capabilities
  • US retailers that do not currently have retail media capabilities: proportions that plan to offer retail media in future, broken down by timescale
  • Retail media formats and margins
  • Retail media formats currently in use among US retailers

Companies mentioned in this report include: Gap Inc., Macy’s, Inc.

Other relevant research:

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