Insight Reports 9 minutes PremiumRetail Media—New Opportunities for US Specialty Retailers Coresight Research December 8, 2022 Table of ContentsIntroduction Market Scale and Opportunity Retail Media—New Opportunities for Specialty Retailers: Coresight Research Analysis On-Site and Off-Site Retail Media Opportunities for Specialty Retailers The Non-Endemic Advertising Opportunity What We Think Implications for Retailers Implications for Technology Vendors What's InsideThe pandemic-driven surge in online shopping has accelerated the growth of retail media. We explore the retail media opportunity for specialized retailers that sell own-branded merchandise (single-brand) and multibrand retailers. Data in this report include: Global retail media advertising revenue, 2020–2022E Proportion of US retailers that currently have retail media capabilities US retailers that do not currently have retail media capabilities: proportions that plan to offer retail media in future, broken down by timescale Retail media formats and margins Retail media formats currently in use among US retailers Companies mentioned in this report include: Gap Inc., Macy’s, Inc. Other relevant research: A Guide to Multiplying Retail Media Dollars Digital Retail Media—a New Opportunity for US Grocery The Evolution of Retail Media: Five Trends To Watch This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
