Insight Reports 9 minutes PremiumDigital Retail Media—a New Opportunity for US Grocery Sujeet Naik Author By Coresight Research November 10, 2021 What's InsideThe grocery e-commerce platforms that US consumers turned to in 2020 now present a significant opportunity for retailers, even as consumers return to stores. We examine three key trends in retail media in the US grocery market: Retailers’ strategies to capitalize on the pandemic-driven e-commerce boom using retail media Instacart’s heavy investment in advertising services for CPG brands The impact of tightening online consumer privacy standards—and how this heightens the retail media opportunity Explore our wider coverage of the US grocery sector, including our E-Commerce Outlook and Holiday preview reports. November 10, 2021 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: