Amazon India Engages Consumers with Gamification

App-only quiz campaigns are part of Amazon India’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic. With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users, Amazon is trying to leverage this opportunity.

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Gamification in Retail

Gamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive. 

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Gap Inc. (NYSE: GPS) Company Profile

Gap Inc. is a US-based retailer of accessories, apparel, footwear and personal care products. Headquartered in San Francisco, the company operates stores in Canada, China, France, Hong Kong, Ireland, Italy, Japan, Mexico, Taiwan, the UK and the US.

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Retail Media: (Almost) Everything We Heard at Shoptalk Europe 2024

Dive into the world of retail media with our insights from Shoptalk Europe 2024. Discover the retailer perspective, the brand perspective, new in-store opportunities and more! Executives from Amazon, Kraft Heinz, PepsiCo, Walmart and other leading retail companies offer their take on the retail media landscape and strategies in Europe.

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Boohoo Group (AIM: BOO) Company Profile

Boohoo is a UK-based online retailer of accessories, apparel, beauty products and footwear. Headquartered in Manchester, the company operates globally, with major markets in Australia, France, Germany, the UK and the US.

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Research Preview: Market Navigator—Global Luxury

We offer an early look at our forthcoming Market Navigator exploring the global luxury market. Gain insights into emerging ideas and opportunities in the market, understand the growth trajectory of brands’ and retailers’ revenues, and explore the competitive landscape.

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