Deep DiveGamification in Retail Coresight Research November 24, 2014 Executive SummaryGamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Back to School 2026, Part 2: Where Consumers Will Shop—Mass Merchandisers Lead Over Amazon as Shoppers Prioritize Value, Execution and ConvenienceWeekly US Store Openings and Closures Tracker 2025, Week 49: Claire’s Closes 146 More Stores Than AnnouncedAnalyst Corner: Wayfair Turns a Profit for the First Time in Four Years—Four Drivers of Its Performance, with Madhav PitaliyaHigh-Income Consumers Drive Uptick in Financial Optimism: Weekly US Consumer Sentiment, Week 22, 2025—Infographic