11 minutes

Gamification in Retail

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
John Harmon, CFA, Managing Director of Technology Research
Marie Driscoll, CFA, Managing Director of Beauty and Luxury
Deep Dive

Executive Summary

Gamification is the use of elements from computer and video games in real-world or other activities, particularly elements that people find to be fun or addictive.

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