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Amazon India Engages Consumers with Gamification

Executive Summary

Amazon is finding new ways to promote its mobile shopping app and drive mobile traffic in India. In this report, we look into the app-only quiz campaigns Amazon runs regularly for its consumers in India.

  • App-only quiz campaigns are part of Amazon’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic.
  • With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users. Amazon is trying to leverage this opportunity.
  • App-only quiz campaigns can help increase repeat purchases and cross-selling.

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