Insight ReportAmazon India Engages Consumers with Gamification Coresight Research August 9, 2019 Executive SummaryAmazon is finding new ways to promote its mobile shopping app and drive mobile traffic in India. In this report, we look into the app-only quiz campaigns Amazon runs regularly for its consumers in India. App-only quiz campaigns are part of Amazon’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic. With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users. Amazon is trying to leverage this opportunity. App-only quiz campaigns can help increase repeat purchases and cross-selling. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Crime and Shrink: US Shoppers Concerned About Theft Pushing Up Prices; Shoplifting Surges to Record Levels in EnglandUS Retail Sales Outlook: Robust Growth Amid an Outlook Score Signaling Elevated StressRetail Crime and Shrink: Cargo Theft Remains Elevated; Amazon Steps Up Anti-Counterfeit DriveThe State of AI: What’s Possible, What’s Theoretical and What It All Means for Retail
