Insight ReportAmazon India Engages Consumers with Gamification Coresight Research August 9, 2019 Executive SummaryAmazon is finding new ways to promote its mobile shopping app and drive mobile traffic in India. In this report, we look into the app-only quiz campaigns Amazon runs regularly for its consumers in India. App-only quiz campaigns are part of Amazon’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic. With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users. Amazon is trying to leverage this opportunity. App-only quiz campaigns can help increase repeat purchases and cross-selling. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: US Shoppers Are Worried About Higher Prices from Tariffs—Consumer Survey Insights with John MercerHoliday 2025 Survey Insights: Shopping Peak Nears as Two-Thirds Are Buying for the HolidaysSupply Chain Insights for Beauty and CPG: Strengthening with Technology, Diversification and Operational ResilienceAnalyst Corner: US Seasonal Shopping in the Holiday Quarter, with Aditya Kaushik
