Deep Dive | June 20, 2023 Free Report How Data Sharing and Collaboration Can Accelerate Decision-Making and Enhance SustainabilityWhy should retail companies share data and collaborate? In this free report, Coresight Research and SKYPAD explore how brands, retailers and suppliers can accelerate and improve decision-making processes, expand margins and revenues, improve efficiency and customer satisfaction, and enhance sustainability. Read More
Deep Dive | January 23, 2023 Premium 1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyIn the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Insight Report | December 14, 2022 Premium Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by StormAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming during Black Friday. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | November 29, 2022 Premium Livestreaming in Western Markets: A PrimerOur new Livestreaming in the West report series delves into key trends in livestreaming e-commerce across four key retail verticals: apparel, beauty, CPG and home/electronics. As a primer to our new series, we discuss the current state of livestream shopping in the West, leveraging data from recent Coresight Research surveys of consumers and retail companies. Read More
Insight Report | November 17, 2022 Premium Livestreaming Latest, November 2022: Capturing Singles’ Day and Holiday Shoppers and Expanding into Real EstateAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming initiatives during Singles’ Day in China. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | November 2, 2022 Premium Retail-Tech Landscape: Livestream E-Commerce Tech Providers and Platforms—2022 UpdateLivestream shopping combines entertainment and e-commerce. First established in China, it is fast becoming an essential marketing tool for brands and retailers around the world. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities. Read More
Insight Report | October 13, 2022 Premium Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday SeasonAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | October 10, 2022 Premium 4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival SeasonThe first report in our new, quarterly US Livestreaming Tracker series analyzes findings from a proprietary survey of US consumers to explore the role of livestreaming in the shopping journey over the past three months. We discuss livestreaming platforms, spending across various product categories and more. Read More
Event Presentation | October 3, 2022 Premium Seizing the Grocery Livestreaming Opportunity: Insights Presented at Groceryshop 2022On September 21, 2022, Deborah Weinswig, CEO and Founder of Coresight Research, presented at Groceryshop 2022 on the topic of livestreaming e-commerce. In this presentation, we present five key insights into the shoppable-video opportunity for brands and retailers. Read More
Insight Report | September 14, 2022 Premium Livestreaming Latest, September 2022: Content-Focused Production, Creator-Led Communities and FestivalizationAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering content-focused production in China, as well as creator-led communities and festivalization. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | September 8, 2022 Free Report Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey FindingsWe explore the opportunities presented by live shopping (livestreaming e-commerce), analyzing findings from a proprietary survey of retail companies across North America and Western Europe. This free report is sponsored by Bambuser. Read More
Deep Dive | August 31, 2022 Premium Think Tank: The Livestreaming E-Commerce Revolution in ChinaLivestreaming e-commerce is a disruptive force in China’s retail landscape. In this Think Tank, we explore the size and growth potential of the market, as well as market factors and trends we are watching. Read More
Event Coverage | August 31, 2022 Free Report VERB’s MARKET Hosts Shopfest 2022: Brands See Peak Engagement via Livestreaming Q&AVERB’s Shopfest livestreaming shopping festival marked the launch of MARKET, a live shopping platform. We present highlights from the event and discuss its multichannel livestreaming approach, tactics driving consumer engagement and more. Read More
Insight Report | August 17, 2022 Premium Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the ScenesAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally. Read More
Infographic | July 21, 2022 Register for Free Access China vs. US—Livestreaming E-Commerce Adoption: InfographicOur survey-based analysis explores the current state of the livestreaming markets in China and the US, covering the use of livestream shopping, popular platforms, categories and formats, consumer spending behaviors and more. We present selected key findings in this free infographic. Read More