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Voice Shopping: The Next Driving Force for E-Commerce?

Recent advances in artificial intelligence (AI) have increased the accuracy of speech recognition programs to an almost-human level. Smart devices can now comprehend and follow even complicated instructions such as “tell a joke.” With AI-powered personal assistants, also called intelligent personal assistants (IPAs), consumers can purchase items by just speaking to their devices, without having to log in and check out each time they shop.

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