Executive Summary

• On Thursday, December 6, Walmart published a blog post announcing it had acquired the assets of Art.com (including its catalog, intellectual property, trade name, and US operations) for an undisclosed figure.
• com, founded in 1998 and based in the San Francisco Bay area, operates an e-commerce site that sells fine art, prints and decorations. Walmart says Art.com is the largest online retailer in the art and wall décor category, with two million curated images and a growing exclusive assortment.
• Walmart commented that the acquisition adds art to its specialty home experience (which it termed as inspirational, rather than transactional), which was launched as a separate website in February 2018.