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Double 12 at a Glance: Promotions on E-Commerce Platforms, Participation from Southeast Asia

Executive Summary

E-commerce platforms in China and Southeast Asia celebrated the Double 12 event with attractive promotions to lure customers.

  • E-commerce tracking media Ebrun reported Taobao had over 100 million consumers and each purchased more than 15 items. Millennials were the heaviest shoppers.
  • Alibaba’s travel service platform, Fliggy, offered attractive travel packages to customers during Double 12.
  • Double 12 was also promoted outside China: Southeast Asian e-commerce platforms, such as Lazada, Shopee and Zalora, also joined in.

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