Insight ReportHoliday 2026 Weekly Survey Insights: Walmart Widens Its Lead in Deals Week John Mercer, Head of Global Research and Managing Director of Retail Research October 21, 2026 Reasons to ReadGet the week’s read on US holiday shopping. Discover how Walmart extended its retail lead over Amazon, why clothing reclaimed the top purchase category, and how this year’s pace compares with 2025. Data in this research report include: Consumers’ holiday shopping status and recent purchase activity, compared with the same week in 2025. Which retailers US holiday shoppers bought from in the latest week, compared with 2025. Which product categories US holiday shoppers bought in the latest week, compared with 2025. Companies mentioned in this report include: Amazon, Costco, Dollar General, Target and Walmart. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
