Insight ReportUS CPG Sales Tracker: E-Commerce Growth Accelerates, Led by Food & Beverages Prerana P Kotian, Data Analyst Sector Lead: Philip Moore, Global Head of Data and Managing Director of Market Research October 13, 2026 Reasons to ReadRead this report to discover answers to these and other questions: How much did US CPG e-commerce growth accelerate in the latest four-week period, and how did in-store and total sales perform? How are performance trends differing across food & beverages, health & beauty, and general merchandise & household essentials? Why does food & beverages remain the largest contributor to CPG sales growth, and which categories are driving online demand? Why is health & beauty generating the strongest total sales growth among major CPG departments, and which need-based categories are supporting its resilience? Companies mentioned in this report include: Walmart, Costco Wholesale, Ulta Beauty and e.l.f. Beauty. Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth. Other relevant research: More reports in our US CPG Sales Tracker series Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for