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Deep Dive | May 30, 2023 Premium

2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination

Video-sharing platforms have overtaken social media as a destination for live shopping. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Deep Dive | November 29, 2023 Premium

4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video Commerce

Explore US consumer behavior in the world of livestreaming e-commerce. Continuing our US Livestreaming Tracker series, our survey analysis delves into live-video commerce trends and livestream viewers’ preferences. We uncover the role of livestreaming in the shopping journey—covering popular platforms, product categories and more.

Insight Report | May 17, 2022 Premium

Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally.

Deep Dive | August 10, 2023 Premium

3Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and Beauty

Target poses a threat to Walmart in the livestreaming space. Continuing our quarterly US Livestreaming Tracker series, we analyze our latest US consumer survey findings to explore the role of livestreaming in the shopping journey—covering popular platforms, product categories and more.

Insight Report | December 14, 2022 Premium

Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming during Black Friday. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | May 17, 2022 Free Report

Understanding the Livestreaming Opportunity: Global Retail Executive Survey Findings

We explore the fast-growing livestreaming e-commerce channel, leveraging findings from a Coresight Research survey of retail executives from around the world to assess the current use of livestreaming and retail companies’ expectations in the live-shopping space moving forward.

Insight Report | June 16, 2022 Premium

Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—centered around content creators and gamification. We also offer examples of recent livestreaming events from retail companies globally.

Deep Dive | January 23, 2023 Premium

1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey

In the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Deep Dive | November 2, 2022 Premium

Retail-Tech Landscape: Livestream E-Commerce Tech Providers and Platforms—2022 Update

Livestream shopping combines entertainment and e-commerce. First established in China, it is fast becoming an essential marketing tool for brands and retailers around the world. This Retail-Tech Landscape comprises selected startups globally that can help retailers develop and launch livestreaming capabilities.

Insight Report | March 16, 2022 Premium

Livestreaming Latest, March 2022: Emerging Creators and the Metaverse Are Reshaping the Livestreaming Landscape

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the rise of independent content creators, the rollout of regular livestream schedules, and brands’ efforts to capture live commerce opportunities in the metaverse. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | July 14, 2022 Premium

Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | April 13, 2022 Premium

Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of new moderation tools for creators, the expansion of brands’ and retailers’ livestreaming schedules, and the entry of new sectors into the livestreaming space. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | September 14, 2022 Premium

Livestreaming Latest, September 2022: Content-Focused Production, Creator-Led Communities and Festivalization

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering content-focused production in China, as well as creator-led communities and festivalization. We offer examples of recent livestreaming events from retail companies globally.

Deep Dive | January 16, 2022

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Six Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce Strategies

We debunk six myths about livestreaming e-commerce, presenting brands and retailers with critical insights into optimizing their digital transformation strategies to win in the US live-shopping space.

Insight Report | August 17, 2022 Premium

Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally.