Deep Dive | March 4, 2025 Databank Members Where Shoppers Live vs. Where They Shop: US Consumer Survey Insights ExtraDive into regional trends in food and nonfood shopping in the US. We analyze proprietary consumer survey findings to identify the most popular retailers and break down shopper penetration rates across four regions and nine subregions. Read More
Deep Dive | November 29, 2023 Premium 4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video CommerceExplore US consumer behavior in the world of livestreaming e-commerce. Continuing our US Livestreaming Tracker series, our survey analysis delves into live-video commerce trends and livestream viewers’ preferences. We uncover the role of livestreaming in the shopping journey—covering popular platforms, product categories and more. Read More
Insight Report | August 11, 2023 Premium Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must KnowSingles’ Day, the largest online shopping festival in the world, is just three months away! As live video has become an increasingly popular shopping channel among Chinese consumers, we look at the latest trends in livestreaming e-commerce to inform brands’ and retailers’ Singles’ Day 2023 preparations. Read More
Deep Dive | May 30, 2023 Premium 2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping DestinationVideo-sharing platforms have overtaken social media as a destination for live shopping. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Deep Dive | January 23, 2023 Premium 1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyIn the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more. Read More
Insight Report | December 14, 2022 Premium Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by StormAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming during Black Friday. We offer examples of recent livestreaming events from retail companies globally. Read More
Insight Report | October 13, 2022 Premium Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday SeasonAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally. Read More
Event Coverage | September 22, 2022 Free Report Groceryshop 2022 Day Three: Innovators Present Disruptive Technologies and Retailers Debate Convenience, Sustainability and Social ConsciousnessWe present our top insights from the third day of Groceryshop 2022: how retailers are engaging consumers in new ways with live video shopping and homing in on sustainability and social consciousness. Read More
Deep Dive | September 8, 2022 Free Report Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey FindingsWe explore the opportunities presented by live shopping (livestreaming e-commerce), analyzing findings from a proprietary survey of retail companies across North America and Western Europe. This free report is sponsored by Bambuser. Read More
Event Coverage | August 31, 2022 Free Report VERB’s MARKET Hosts Shopfest 2022: Brands See Peak Engagement via Livestreaming Q&AVERB’s Shopfest livestreaming shopping festival marked the launch of MARKET, a live shopping platform. We present highlights from the event and discuss its multichannel livestreaming approach, tactics driving consumer engagement and more. Read More
Insight Report | August 17, 2022 Premium Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the ScenesAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | July 21, 2022 Premium China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video ShoppingWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. We explore the use of livestream shopping, popular platforms, categories and formats, consumer spending behaviors and more. Read More
Insight Report | July 14, 2022 Premium Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping DestinationsAs part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space. We offer examples of recent livestreaming events from retail companies globally. Read More
Deep Dive | June 16, 2022 Premium Think Tank: Livestreaming E-Commerce Gains Ground in the USThe live shopping landscape is growing more competitive as consumer adoption increases. In this Think Tank, we explore the livestreaming e-commerce market in the US, including its size, market factors and themes we are watching. Read More
Insight Report | May 17, 2022 Premium Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live ShoppingAs part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally. Read More
