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The Rise of Pinduoduo: Rapid Growth Leveraging Social E-Commerce

Pinduoduo, roughly translated as “buy more together,” is the fastest-growing app for social e-commerce in China. It enables users to receive steep discounts of as much as 90% off on certain products if they invite enough friends to buy together. This feature has made it popular amongst budget shoppers in lower-tier cities in China, and the app is scaling up rapidly.

Brands Think Alibaba Offers More Protection Against Counterfeiting than Amazon and Other Top Takeaways from Cosmoprof North America

This week, the Coresight Research team attended Cosmoprof North America 2018 in Las Vegas, where our CEO and Founder, Deborah Weinswig, presented during a panel session called “Rise of Pop-Ups (Pop-Up Push).” Cosmoprof is the leading B2B beauty trade show in North America, drawing over 33,000 attendees and 1,015 exhibitors from 39 countries. Here are our key takeaways from the second day of the event:

E-Commerce Opportunities in China: A Discussion with Alibaba and Coresight Research

On Tuesday, Coresight Research attended a Council of Fashion Designers of America (CFDA) event cohosted by Chinese e-commerce giant Alibaba. After a presentation by Alibaba France Managing Director Sébastien Badault, Coresight Research CEO and Founder Deborah Weinswig spoke with Badault and Andreas Schulmeyer, Founder and Principal, Faultline Solutions, about the unique nature of the Chinese market and consumer. The three also discussed opportunities and strategies for brands looking to enter the Chinese e-commerce market. Here, we share our takeaways from the event.