Executive Summary

This week, Alibaba hosted its second series of New York Fashion Week (NYFW) Tmall China Day events in collaboration with the Council of Fashion Designers of America (CFDA) that was held September 9-11. Three leading brands, Particle Fever, JNBY, and Angel Chen, presented their collections on the runway at this event. Tmall China Day also included a pop-up market at Opening Ceremony, a retailer, which included products from six Chinese labels that represented “China cool,” the phenomenon of Chinese brands gaining popularity with millennials who want authentic and hip designs that integrate Chinese cultural elements.

• Three leading Chinese designers presented their runway collections at NYFW China Day this year. These designers cater to contemporary Chinese consumers.
• Tmall Fashion has launched an initiative to empower 100 local designers. The goal is for the selected designers to generate over RMB 10 billion in combined sales by 2020.
• Shoppers in China can use see-now-buy-now technology to purchase China Day NYFW runway items beginning September 13, 2018.