Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Event Coverage 7 minutes premium

Alibaba Hosts 2nd NYFW Tmall China Day: Three Women Runway Designers Selected to Represent the Contemporary Chinese Shopper

#
Coresight Research

Key Points

This week, Alibaba hosted its second series of New York Fashion Week (NYFW) Tmall China Day events in collaboration with the Council of Fashion Designers of America (CFDA) that was held September 9-11. Three leading brands, Particle Fever, JNBY, and Angel Chen, presented their collections on the runway at this event. Tmall China Day also included a pop-up market at Opening Ceremony, a retailer, which included products from six Chinese labels that represented “China cool,” the phenomenon of Chinese brands gaining popularity with millennials who want authentic and hip designs that integrate Chinese cultural elements.

  • Three leading Chinese designers presented their runway collections at NYFW China Day this year. These designers cater to contemporary Chinese consumers.
  • Tmall Fashion has launched an initiative to empower 100 local designers. The goal is for the selected designers to generate over RMB 10 billion in combined sales by 2020.
  • Shoppers in China can use see-now-buy-now technology to purchase China Day NYFW runway items beginning September 13, 2018.
premium

Please Log In to read the full report. Not a member? Register for a free user account.

Other research you may be interested in:

×
Do NOT follow this link or you will be banned from the site!

GET OUR DAILY INSIGHTS