Deep Dive 37 minutes PremiumDeep Dive: Profiling Ten of the World’s Biggest E-Commerce Marketplaces, from Alibaba to Zalando Coresight Research September 17, 2018 Executive SummaryIn this report, we profile ten of the world’s biggest e-commerce marketplaces and look at the global prospects for e-commerce growth. Marketplaces aggregating third-party sellers have been growing their share of e-commerce. According to Euromonitor, marketplace sales accounted for 41% of all online retail sales in 2017, up from 17% in 2008. Amazon and Alibaba are the two biggest international players in e-commerce today, largely because their respective home countries, the US and China, have been early and fast adopters of online retail. Smaller Chinese companies such as Kaola and Pinduoduo are finding niches to focus on to chip away at the near-duopoly of Alibaba and JD.com in Chinese e-commerce. Retailers including Walmart and Zalando have been moving into marketplace formats in order to bolster their online offerings. Young and less-urban populations along with high rates of GDP per capita growth appear to correlate with greater reliance on e-commerce. India and parts of sub-Saharan Africa could be the next regions to experience an e-commerce boom. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 15: US CPG LatestUS Store Tracker Extra, April 2025: JD Sports and 7-Eleven Drive Total Opened Retail Space to Over 67 Million Square FeetMass Merchandiser and Warehouse Club Shopping in Focus—Walmart Leads; High Purchase Rates for Daily Essentials: US Consumer Survey InsightsResponses to Inflation—Trading Down in Food and Nonfood Remains a Critical Shopping Strategy: US Consumer Survey Insights