736 results found

Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.

Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China Debut

Hosted on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. To kick off the series, we profile Uncle Bud’s and discuss the importance of key opinion leaders (KOLs) in the brand’s Tmall Global journey.

Amazon Prime Day 2020: Exclusive Pricing Data Reveal Depth and Breadth of Promotions

In collaboration with competitive intelligence provider DataWeave, Coresight Research analyzes the level and distribution of discounts on Amazon.com during Prime Day 2020 across the beauty, electronics, men’s fashion and women’s fashion categories. We also offer some comparisons to discounts at Best Buy, Target and Walmart during the Prime Day period. See our free infographic for a summary of select data.

Market Outlook: US Beauty Industry—The Path to Recovery Is Being Led by Digital Business

In this Market Outlook, we explore the recovery of the US beauty industry in a coronavirus-impacted retail environment. We analyze data on the sector’s size and present our estimates for growth in 2020 and 2021. We outline the competitive landscape and consider the innovators that are enabling e-commerce expansion in beauty. This report also discusses a number of key themes in the market—including shifting demand in skin care and makeup categories, opportunities for eye makeup and the adoption of touchless retail.

Big Billion Days and Great Indian Festival 2020: Highlights So Far from India’s Key E-Commerce Festivals

Flipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on October 16 and October 17 respectively, with BBD running for six days through October 21 and GIF set to continue for a month without a specific end date. We discuss the festival highlights so far, including sales data released by the retailers, consumer reach, headline promotions and top offer categories.

10 Takeaways from the 10.10 Shopping Festival, a New, Global, Charitable Shopping Event

Coresight Research kicked off the holiday shopping season with its global 10.10 Shopping Festival, which engaged consumers, drove brand awareness and sparked a revitalization of retail. The new event was held on October 9–12 in collaboration with Shopkick, Fashwire and an exciting array of charities and supporting partners, retailers and brands. We present 10 key takeaways from the 10.10 Shopping Festival, exploring its success, its central theme of charitable giveback, and the pull-forward of holiday spending.

3D Printing: The Future of the Retail Supply Chain?

3D printing is an emerging technology that brands and retailers are increasingly incorporating into their manufacturing processes. We discuss ways to leverage 3D technology to optimize manufacturing processes and supply chains, with a focus on the retail industry. By analyzing select use cases, we explore the benefits of this innovative technology, as well as the limitations that have held mainstream retailers back from consistent or large-scale use of 3D printing in manufacturing.