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Coronavirus Insights: Retail Playbook—React and Adapt

With the global retail industry taking heavy hits from the impact of the ongoing coronavirus pandemic, we provide a playbook for nonfood brands and retailers in Western markets to help them navigate the crisis. Our guide is based around the themes of reacting in the short term and adapting in the medium to long term.

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Coronavirus Insights: US vs. China Store Shutdown and Reopening Timeline—Where Is the US Now?

We outline our expectations for brick-and-mortar retail in the US amidst the coronavirus outbreak by comparing key milestone in the country’s coronavirus timeline to the experience of China, which is seemingly recovering from the pandemic. Exploring the timelines of both nations, we consider store closures by week, store reopenings and mall shutdowns/reopenings.

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US Grocery Pop-Ups: Amid the Coronavirus Outbreak, Nonretailers Launch Grocery Pop-Up Stores To Meet Local Needs

The coronavirus outbreak has prompted nongrocery companies in the US to open pop-up stores, through which they can sell inventory to local consumers. There are examples of this phenomenon in the restaurant sector, as many US states have banned restaurant dining due to the pandemic. We discuss examples of recently launched grocery pop-up stores in the US and consider the future of the format in the grocery sector when the coronavirus crisis is over.

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US Easter Retail Preview 2020: Retailers Must Offer Optimism and Seize the Few Opportunities amid Coronavirus Crisis

With Easter just around the corner, we assess the planned spending of US consumers on the holiday this year amid the coronavirus crisis. We consider the outlook for retail this Easter in light of current shopping trends and propose actions that retailers could take to engage with consumers over the holiday—both to drive sales in the short term and to build stronger customer relationships for long-term gains.

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Gap Cancels Shipments of Summer Orders and Stops Fall Production due to the Coronavirus Pandemic: Retailers Prepare for the Long Haul

Following the temporary closure of all of its stores from March 19, Gap Inc. is reportedly going to cancel shipments of summer order and halt fall production due to the impacts of the ongoing coronavirus pandemic. We outline the measures that the company is said to be taking and consider the wider disruption of the outbreak on retail supply chains.

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