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Coronavirus Insights: Retail Playbook—React and Adapt

Coresight Research

What's Inside

With the global retail industry taking heavy hits from the impact of the ongoing coronavirus pandemic, we provide a playbook for nonfood brands and retailers in Western markets to help them navigate the crisis.

Our recommendations are based around two themes:

  • Reacting in the short term—including consumer engagement and loyalty, alternative sales channels and collaboration
  • Adapting in the medium to long term—including post-crisis expectations, subdued consumer demand and changed shopping habits, and a “mask economy”

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.


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