US Survey Update: Shoppers’ Plans for Prime Day, 10.10, and Target’s and Walmart’s Shopping Events (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s October 6 survey of US consumers on their behaviors and expectations, with a focus on implications for retailers. This week, we discuss volatility in consumer behavior across retail and food service.

This report is available for free and can be accessed by registering for a free account. We highlight selected findings from our weekly survey across three key topics:

1. Which retail shopping festivals consumers expect to participate in out of the four events held by different retailers in October
2. Whether respondents expect to buy or browse during the upcoming shopping festivals
3. Whether respondents are currently avoiding public places, including shopping centers and malls

Our full report is available to premium subscribers and includes further findings:

• A full list of the public areas or travel that consumers are avoiding
• A full list of the activities that respondents have done in the past two weeks and what they expect to do in the next two weeks
• Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories

Our latest research provides an update to our previous reports, which were based on surveys undertaken on September 29, September 22, September 15, September 9, September 2, August 26, August 19, August 12, August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17,June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak, which can be accessed here.