Event Coverage 11 minutesRegister for Free AccessNRF 2021 Day Five: Optimizing Customer Support and Rethinking the Physical Store Coresight Research January 22, 2021 What's InsideNRF 2021, the annual “Retail’s Big Show” event hosted by the National Retail Federation (NRF), is taking place virtually over six days between January 12 and 22. The Coresight Research team presents our 10 key insights from day five of the event, which focused on improving customer support in the age of digital shopping. Panelists also emphasized the importance of a strong, integrated cloud structure in driving innovation and agility. Read our insights from day one, day two, day three and day four of NRF 2021. Coresight Research CEO and Founder Deborah Weinswig also hosted a session on day four of NRF 2021 with location data analytics startup Placer.ai. Click here to read highlights from the session. Look out for our separate report presenting key takeaways from day six of the event. This report is available for free and can be accessed by registering for a free account. CONTENTS NRF 2021 Day Five: 10 Key Insights Sally Beauty Leverages IBM Sterling To Remain Agile Salesforce Highlights the Importance of People and Tech in the New World of Retail For PVH Corp., Retail in 2020 Was Defined by a Focus on Meeting Consumer Needs Integrated Cloud Solutions Can Accelerate Innovation and Improve Agility The Store of the Future Will Emphasize Personalized, Purposeful Shopping Experiences Automation and Augmentation Can Reduce In-Store Friction Allbirds Takes a Holistic View of the Customer and Omnichannel Shopping Estée Lauder Leverages a Unified Cloud and AI to Improve Customer Support The “Now” Customer Dominates Retail Retailers Must Engage with Consumers on Their Own Terms Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: How To Enhance the Customer Experience with Next-Generation Product Information Management and AIVIP Awards 2023: Retail’s Core Is Human and Rooted in PartnershipEarnings Insights 2Q23, Week 1: Albertsons, Crocs, L’Oréal, Walgreens and More Post Positive Performance; Levi’s Sees Sales DeclineCoresight Bites: US Store Openings and Closures—2022 Review and 2023 Outlook