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NRF 2021 Day Four: The Importance of Transparency in the Supply Chain; Optimizing the Online Shopping Experience

What's Inside

NRF 2021, the annual “Retail’s Big Show” event hosted by the National Retail Federation (NRF), is taking place virtually over six days between January 12 and 22.

The Coresight Research team presents our 10 key insights from day four of the event, which focused on the importance of a strong supply chain in enabling better supplier-retailer communication and facilitating reliable last-mile delivery. The benefits of optimizing the online shopping experience by increasing personalization also emerged as a key theme.

Read our insights from day one, day two, and day three of NRF 2021. Look out for our separate reports presenting key takeaways from the rest of the event.

Coresight Research CEO and Founder Deborah Weinswig also hosted a session on day four of NRF 2021 with location data analytics startup Placer.ai. Click here to read highlights from the session.

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NRF 2021 Day Four: 10 Key Insights

  1. Retailers and Malls Have the Opportunity To Be Strategic and Proactive in 2021
  2. Blockchain-Backed Supply Chain Visibility Helps Tell Brand Stories
  3. Transparency Is Paramount in Successful Sustainability Efforts
  4. Strong Supply Chain Communication Can Save Time and Dollars
  5. Analytics-Driven Innovation Is Imperative
  6. The Focus of Consumer Engagement Has Shifted from Delighting to Streamlining
  7. Last-Mile Logistics Needs To Be a Retail Priority
  8. Stores and Malls Are Valuable, Underutilized Fulfillment Tools
  9. Pandemic Pivoting Was About More than Business
  10. Personalization Is a Differentiator, but Remains Underutilized Online

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