Insight ReportLivestreaming Latest, November 2021: Live Shopping Marathons on Facebook and Instagram Coresight Research November 11, 2021 Reasons to ReadWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends— namely, the launch of marathon live shopping events, the growing use of partnerships and the expansion of live shopping into new markets. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Hyundai, LG, L’Oréal Paris and Yves Rocher. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the growing popularity of in-store and embedded videos. Watch Coresight Research’s Livestream Shopping 2021 Virtual Conference on demand. Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show—Top 10 Tech Themes, from Computer Vision and RFID to AI-Powered Associate DevicesInnovator Profile: GrocerAI—Delivering Fast, Personalized Grocery Baskets with Agentic AIRetail Shrink and ORC: Cargo Theft Hits Record Levels in the US, Retail Crime Costs Soar in the UKWeekly US and UK Store Openings and Closures Tracker 2025, Week 11: US Store Openings Gain Momentum—Updates from BJ’s, Dick’s, Macy’s and More
