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Breathing New Life into the Shopping Experience: The Surge of the Resale Market—China Retail Insights

What's Inside

The China Retail Insights series presents the latest insights from the ever-evolving landscape of China’s retail market. Each report in this series provides on-the-ground updates, dissecting the trends, innovations and consumer behaviors that are shaping one of the world’s most dynamic retail environments.

Dive into the world of resale with our insights on two key success stories: Déjà Vu and Alibaba’s Xianyu. Explore proprietary survey insights to understand consumer behavior when it comes to shopping secondhand goods.

Data in this research report include:

  • China’s secondhand goods market—size and year-over-year growth, 2019–2024E
  • Proprietary survey findings—whether Chinese consumers have purchased secondhand products (and breakdown by age), reasons for buying or not buying secondhand goods, categories purchased by resale shoppers, popular resale channels

Companies mentioned in this report include: Alibaba, Déjà Vu, Moncler, Gucci, Zhuanzhuan

Other relevant research:

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