Deep Dive 21 minutes PremiumUS Retail Loyalty Programs: Decoding Consumer Behavior To Build Lasting Relationships Sujeet Naik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research April 16, 2024 What's InsideLoyalty programs play a vital role in driving customer engagement, customer retention and lifetime value, ultimately increasing sales and profits. In a March 2024 Coresight Research survey, a net 39.5% of surveyed US consumers reported spending more with a brand or retailer since joining their loyalty program. How can US brands and retailers gain a competitive edge in long-term customer loyalty? We analyze proprietary survey findings to uncover what US consumers want from loyalty programs, and discuss the opportunities for retailers to drive engagement and sales through AI (artificial intelligence), gamification, experiential rewards and more. Data in this research report include proprietary US consumer survey findings on the following: Consumer changes in spending levels since joining a loyalty program Types of benefits that consumers like in a loyalty program What consumers do not like about a loyalty program of which they are a member Loyalty-program membership rates—supermarket and nongrocery retailers’ programs Top benefits that would motivate consumers to switch to a premium loyalty program Companies mentioned in this report include: Adidas, Albertsons, Amazon, Barefaced, Best Buy, Claire’s, Sephora, Target, Under Armour, Walmart Other relevant research: Analyst Corner—Blending Monetary Rewards, Experiences and Technology: Explore US Retail Loyalty Programs with Sujeet Naik Five Strategies for Success in US Grocery Retail: Leveraging First-Party Data To Offer a Connected Shopping Experience Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: US Meal-Kit Market—Challenging Economic Environment Poses Growth HurdlesSupercharging Manufacturer and Distributor Sales Productivity with Digital CommerceJanuary 2023 Leading Indicators of US Retail Sales: Retail Set for Stable Growth as Consumer Sentiment ImprovesAI Integration, Practical and Research Uses, and Challenges Within Real Estate: Insights Presented at the NARG 2024 Spring Meeting