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Insights from China: China’s Domestic Duty-Free Market Grows in the Wake of Covid-19

The Covid-19 crisis has heavily impacted airport retail in 2020. By contrast, China’s domestic duty-free market is accelerating. We discuss the market’s size and potential for growth, exploring three key drivers that present opportunities for brand and retailers—namely Hainan’s new duty-free policy, the rise of downtown duty-free stores and the shift of spending to the online channel.