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Reasons to Read

Coresight Research is Official Research Partner to Groceryshop 2022.

The Coresight Research team is attending and participating in the Groceryshop conference, held on September 19–22, 2022, in Las Vegas, US. In this report, we present key insights from day one of the event on September 19.

We cover how retailers are harnessing technology and data to adapt to consumer demand for convenience, as well as initiatives to improve the in-store and online shopping experience and tap social commerce.

This report includes highlights from retail companies including 7-Eleven, Albertsons, Gopuff, The Kellogg Company and Sam’s Club.

Read more Coresight Research coverage of Groceryshop 2022.
Click here to access more Coresight Research reports on grocery retail.

Executive Summary

We present key insights from the first day of Groceryshop on September 19, 2022.

Groceryshop provides innovation and networking opportunities, with more than 4,000 attendees
Retailers are harnessing technology and data to improve convenience for shoppers.
Retailers are launching initiatives to improve the shopping experience both in-store and online.
Social commerce is accelerating the content-to-consumption arc.

Introduction

The Coresight Research team is attending and participating in this year’s Groceryshop conference, held on September 19–22, 2022, in Las Vegas, US. The event brings together retail leaders and industry experts from around the world to explore the changing grocery landscape and address current challenges.

In this report, we present our top insights from day one of Groceryshop 2022 on September 19.

The Coresight Research team at Groceryshop 2022 (left to right): Marie Driscoll, Senior Analyst – Managing Director, Luxury & Retail; Deborah Weinswig, CEO and Founder; Johanna Yannello, Customer Success Manager; Mara Dosso, Innovator Events Director; Steven Winnick, Senior Analyst; John Harmon, Senior Analyst
Source: Coresight Research

Groceryshop 2022 Day One: Coresight Research Insights

Innovation and Networking Opportunities

Retailers have reached a critical inflection point amid new economic challenges and the return of pre-pandemic consumer behavior; there is no choice but to innovate, said Krystina Gustafson, SVP Content at Groceryshop, and Rocquan Lucas, Content Director at Groceryshop, who introduced the event through the mainstage keynote address on day one. They emphasized that with over 4,000 attendees, Groceryshop 2022 presents a critical opportunity for networking among industry leaders—notably, over half of the attendees are C-suite executives.

Gustafson also introduced Groceryshop’s VIP Program (for visitors who have attended three or more Groceryshop events in the past), which offers perks including a suite upgrade, complimentary airport transfers and cabana access at beach parties. New additions to this year’s conference include more workshops and “tabletalks,” a new startup pitch program, a “Technology Solution Spotlight” track and a “The Future of Convenience” track. Convenience is already emerging as a major theme of Groceryshop 2022; we observed much discussion around this topic on day one.

Krystina Gustafson, SVP Content at Groceryshop (left), and Rocquan Lucas, Content Director at Groceryshop (right)
Source: Coresight Research

Retailers Harness Technology and Data To Improve Convenience for Shoppers

Throughout day one, retailers discussed the importance of delivering a seamless and convenient shopping experience—the meaning of which varies among consumers and is also constantly evolving. This requires companies to harness more data and innovative technologies to understand evolving consumer preferences.

Tim Simmons, SVP and Chief Product Officer at Sam’s Club, emphasized that by rolling out new technologies quickly, retailers can test, learn and innovate to meet consumer demand and behavior. Sam’s Club has identified an insatiable demand for tech across business units and has rolled out technologies on the consumer and fulfillment sides to meet the convenience needs of its members. Sam’s Club has been successful with its in-app Scan & Go feature, Simmons highlighted. Scan & Go delivers a self-checkout experience: shoppers simply scan items in-store using their smartphone, pay via the app and show their receipt upon exit.

Sam’s Club’s in-store Scan & Go offering
Source: Company website

Furthermore, Sam’s Club’s Scan & Ship feature breaks down barriers between the digital and physical channels by enabling home delivery of orders placed in-store via shoppers’ smartphones. Sam’s Club has also introduced floor-scrubbing robots, which are fitted with computer vision technology and provide inventory transparency.

Speedy innovation was also identified by Albertsons as an important strategy to better serve its customers’ evolving needs. At Groceryshop, Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons, explained that listening, understanding and quickly responding to customer feedback is critical in the current retail environment, and that retailers should forego anything in the consumption ecosystem that is not serving the consumer to “avoid any extra noise” as this only serves as friction.

In terms of gathering consumer data, Charisse Hughes, Chief Brand and Advance Analytics Officer at The Kellogg Company, emphasized the value of first-party data, which Kellogg uses to better understand its customers, what they care about and how they want to shop with brands. Kellogg leverages data to inform decisions around new product launches and exclusive offerings. Like Sam’s Club, Kellogg has found that collaboration across business units provides more holistic data about its customers, enabling the company to better meet shopper needs.

Improving the Shopping Experience In-Store and Online

Retailers are developing in-store shopping formats to deliver convenience and new experiences to consumers.

During a session in “The Future of Convenience” track, Raghu Mahadevan, SVP and Chief Digital Officer at 7-Eleven, explained that the company is developing its 7NOW app and delivery services to meet evolving consumer needs for frictionless convenience. He added that 3,500 7-Eleven stores operate as part of the 7NOW service, delivering snacks, alcohol and fresh food to consumers in approximately 27 minutes. Mahadevan said that delivery is “the ultimate convenience,” and customers are willing to pay higher delivery fees on impulse purchases, such as those made through 7NOW.

7-Eleven’s 7NOW delivery service
Source: Google Play

Another key aspect for shopper convenience is seamless in-store operations, according to Mahadevan. 7-Eleven has introduced new innovations to provide a unique and frictionless experience for consumers, including its Scan, Pay, & Go cashierless checkout experience. In the future, 7-Eleven hopes to introduce new innovations, such as autonomous delivery or a fully cashless model, and continue to deliver new and improved experiences to its customers.

Foxtrot, a convenience store chain with an all-day café and a 30-minute delivery app, is curating in-store shopping and delivery services to provide personal experiences for consumers. Foxtrot offers a curated selection of snacks, food and to-go meals from sustainable and small businesses in a variety of store formats within one location: one-third of its store space is dedicated to a market format, one-third to a coffee shop and one-third to seating. This enables consumers to choose their preferred experience while enjoying curated product offerings, which offer a sense of surprise and delight to the consumer, according to Michael LaVitola, CEO at Foxtrot.

A Foxtrot store in Southport, North Carolina, featuring seating space
Source: Company website

Social Commerce Accelerates the Content-to-Consumption Arc

To meet consumers where they are, retail companies at Groceryshop discussed how the consumption of media can be harnessed and blended with retail consumption. Saenz stated that “every moment is shoppable,” underlining the importance of a media presence for retailers.

Daniel Folkman, SVP Business at rapid delivery company Gopuff, emphasized that businesses should turn to social commerce to drive sales volume. He stated that social commerce is a $100 billion industry that can accelerate the content-to-consumption arc. Potential consumers aggregate on social media platforms, such as TikTok, with the potential to consume media and make purchases all in one platform. It is therefore essential for brands to focus on creator-led campaigns, which can directly drive sales through media content consumption.

Caroline Masullo, VP and Head of E-Commerce Marketing at Peapod Digital Labs (the e-commerce engine of Ahold Delhaize USA), discussed how the lines between the retailer and traditional media are blurring for consumers. Therefore, it is important for retailers to not box retail media into any specific role, as it can support many different roles and, in this way, help smooth the content-to-consumption arc. This blurring of lines, or breaking down the silos, was discussed by many retailers during the sessions on day one of Groceryshop, with industry leaders stating that it can be achieved by providing connectivity everywhere.

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Reasons to Read

On September 19, 2022, Deborah Weinswig, CEO and Founder of Coresight Research, moderated and featured on the judging panel of Groceryshop 2022’s “Shark Reef” startup pitch competition, which saw 12 early-stage technology innovators compete to win the Judges’ Choice and Audience Choice awards.

In this free report, we recap the pitch competition, covering its format and the judging panel as well as highlights from the presentations of each participating startup.

In the lead-up to the event, we profiled each of the participating innovators. Read more from Groceryshop 2022, including those innovator profiles and daily event coverage reports.
Click here to access more Coresight Research reports on grocery retail.
Click here to view the Event Presentation.

Executive Summary

The event, moderated by Deborah Weinswig, CEO and Founder of Coresight Research, saw 12 early-stage startups present on how their innovative technologies are addressing important challenges in grocery.
The participating innovators were Brandcrush, Deliverider, Jupiter, Lula Delivery, Lucky Labs, Peekage, Pipedream Labs, Promio.io, SalesBeat, Shelfleet, Vici Robotics and Whywaste.
An expert panel of judges selected the Judges’ Choice winner—Whywaste. The audience voted for the Audience Choice winner—Vici Robotics.

Introduction

The Coresight Research team is attending and participating in this year’s Groceryshop conference in Las Vegas, US. On September 19, 2022, Coresight Research hosted the “Shark Reef” startup pitch competition, which saw early-stage innovators compete to win the Judges’ Choice and Audience Choice awards.

In this report, we provide a recap of the pitch competition, with key insights from the presentations of the 12 participating startups.

Groceryshop 2022—“Shark Reef” Startup Pitch Competition: A Recap

Event Format and Judging Panel

The Grcoceryshop 2022 “Shark Reef” startup pitch competition comprised two rounds:

Round 1. All competitors presented for three minutes on how their innovative technologies are addressing important challenges in grocery. The expert panel of judges led a short Q&A session following each presentation, before selecting six companies to progress to the next round.
Round 2. The finalists each participated in a more in-depth, five-minute Q&A session.

Deborah Weinswig, CEO and Founder of Coresight Research, moderated the pitch competition. She will be joined by three expert judges:

Ken Parakkattu, Partner at Plug and Play Ventures
Elaine Russell, Co-Lead of Albertsons Fund at Greycroft
Rob Trice, Founding Partner at Better Food Ventures

The judging panel (from left to right): Weinswig, Parakkattu, Russell, and Trice
Source: Coresight Research

The Competing Innovators: Pitch Highlights

Coresight Research categorizes the 12 startups into three areas of innovation in retail:

Product Marketing and Merchandising—Technologies that help brands and retailers effectively market to their audiences and raise brand awareness

Startups: Brandcrush, Jupiter, Peekage, Shelfleet

Fulfillment and Sustainability—Technologies that support retailers in becoming more sustainable and delivering efficiently within the last mile

Startups: Deliverider, Lula Delivery, Lucky Labs, Pipedream Labs, Whywaste

Artificial Intelligence (AI), Machine Learning (ML) and Automation—AI and ML-powered technologies focusing on enhancing retail through data-driven decisions and automation

Startups: Promio, SalesBeat, Vici Robotics

The Winners

The finalists that made it through to the second round were Brandcrush, Jupiter, Lula Delivery, SalesBeat, Vici Robotics and Whywaste.

An expert panel of judges selected the Judges’ Choice winner as Whywaste.

The audience voted for the Audience Choice winner, Vici Robotics.

The four judges and two winners: Martin Grådal, Co-Founder and CTO at Judges’ Choice winner Whywaste (far left), and Kyle Smith, Founder and CEO of Audience Choice winner Vici Robotics (third from the left)
Source: Coresight Research

The Participants

Below, we detail highlights from each of the innovators’ presentations, in alphabetical order.

The 12 speakers and four judges that participated in the Shark Reef pitch competition at Groceryshop 2022
Source: Coresight Research

Brandcrush

Speaker: Teresa Aprile, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

The future of retail media is omnichannel, yet only 20% of retail media assets are currently served by adtech. Brandcrush aims to help retailers manage buying social media for marketing, unleashing the unrealized growth potential for media—in-store, out-of-store and online. Aprile explained that the company’s platform powers shopper marketing across the entire ecosystem, with self-serve inbound and outbound sales tools offering optimized campaign management, supplier investment management, real-time campaign analytics, and flexible billing and collection tools.

Read the full Innovator Profile for Brandcrush.

Aprile explains that Brandcrush’s platform powers shopper marketing across the entire ecosystem
Source: Coresight Research

Deliverider

Speaker: Ido Raz, Co-Founder and CEO
Area of disruption: Fulfillment and Sustainability

Deliverider has developed an efficient, tech-enabled logistics service for online retailers, to solve two problems: (1) free shipping thresholds kill sales of low-price items; (2) large warehouses have high costs and low profitability. The company offers a marketplace add-on tool that enables retailers to consolidate third-party items in a grocery basket without having to hold them in stock, in a hyperlocal marketplace within a 25-mile radius around a distribution center. Customers can add multiple items into a basket, and vans or scooters bring them to the distribution center to consolidate the order.

Read the short profile of Deliverider in our Groceryshop 2022 Preview report.

Raz describes Deliverider’s tech-enabled logistics service for online retailers
Source: Coresight Research

Jupiter

Speaker: Chad Munroe, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Munroe described Jupiter as Shopify for the 30 million food creators on TikTok and Instagram. He explained that it is inevitable that people will start to shop from food creators on these social platforms, citing Coresight Research’s US Social Commerce Survey 2022, which found that 65% of US consumers already use social media as part of the shopping process.

Jupiter aims to offer the most convenient shopping experience through a creator-driven recipe and grocery shopping platform where the creator is the storefront and integrates with the social commerce tools of Instagram and TikTok. Jupiter has launched more than 60 storefronts that reach 100 million people, according to Munroe. The company’s goal is to reach 500 storefronts by the end of the 2022.

Read the full Innovator Profile for Jupiter.

Munroe presents Jupiter’s creator-driven recipe and grocery shopping platform
Source: Coresight Research

Lucky Labs

Speaker: Nafis Azad, Co-Founder
Area of disruption: Fulfillment and Sustainability

Lucky Labs believes that omnichannel synchronization is the future of commerce: to be everywhere the customer is. The company connects brands with inventory to enable same-day fulfillment in three ways: Shop—customers can search every item on its platform; Sell—for same-day fulfillment or pickup; and Dashboard—so that customers can view local inventory.

Read the full Innovator Profile for Lucky Labs.

Azad tells the judges and audience that Lucky Labs aims to enable brands to meet customers where they are through omnichannel fulfillment
Source: Coresight Research

Lula Delivery

Speaker: Adit Gupta, Co-Founder and CEO
Area of disruption: Fulfillment and Sustainability

Gupta explained that one-quarter of consumers visit a convenience store at least once a week, but the sector deals with antiquated technology and is fragmented, with no way to get online or change prices easily for more than 2,500 SKUs (stock-keeping units). He described Lula Delivery as “a delivery company that does not deliver.” Lula Delivery aims to make it easy to deliver on every major platform, charging 0% commission and offering automating the syncing of inventory. Its customers include small chains, such as gas stations. The company plans to cover 1% of convenience stores in 2022, with a goal of 4% in 2023.

Read the full Innovator Profile for Lula Delivery.

Gupta discusses the importance of technology innovation for convenience stores
Source: Coresight Research

Peekage

Speaker: Milad Zabihi, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Peekage aims to turn product experiences into actionable insights, creating “customer experiences through targeted insights.” Consumers test products, send feedback and are incentivized to repeat. The insights are of high quality, vetted using AI and provide extremely fast results, according to Zabihi. The company possesses an audience network of more than 4 million consumers, generating more than 5 million data points.

Read the full Innovator Profile for Peekage.

Zabihi emphasizes the benefits of the actionable insights that Peekage provide for retailers
Source: Coresight Research

Pipedream Labs

Speaker: Scott McCurrach, CEO
Area of disruption: Fulfillment and Sustainability

Pipedream aims to offer quick delivery times at a low cost by using an underground logistics network of pipes and autonomous delivery robots that travel near to consumers within five minutes. The pipes use existing utilities conduits, which do not require the digging of trenches and whose permit approval is well understood by cities. Pipedream is currently performing pilot testing of its network in Atlanta, Georgia.

Read the full Innovator Profile for Pipedream.

McCurrach describes Pipedream’s autonomous delivery robot network
Source: Coresight Research

Promio.io

Speaker: Anthony Eros, Founder and CEO
Area of disruption: AI, ML and Automation

Promio.io aims to reduce the amount of time sales teams spend on administrative tasks, which can amount to two to three hours per day, to increase the productivity of sales and marketing teams, Eros explained. The company’s solution helps sales teams to manage customer offers across channels in real time, which can result in 10 times the deal flow and 50% faster decisions. Sales teams have to use too many retail portals, and the use of more in-store programs drives a sales lift versus the traditional model comprising sales teams, brokers and wholesalers.

Read the full Innovator Profile for Promio.io.

Eros highlights how Promio.io can save time for sales teams and increase their productivity
Source: Coresight Research

SalesBeat

Speaker: Veena Giridhar, CEO
Area of disruption: AI, ML and Automation

SalesBeat uses external data such as demographics, seasonality, economic growth, weather POS (point-of-sale) data to create highly accurate demand forecasts, in the 90%–95% range. Some demand patterns follow nonlinear forecasts—for example, higher temperatures drive sales of ice cream, until a certain limit, when consumers are more likely to stay home and demand falls.

Read the full Innovator Profile for SalesBeat.

Giridhar emphasizes the accuracy of SalesBeat’s external-data-driven demand forecasting
Source: Coresight Research

Shelfleet

Speaker: Sierra Peña, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Shelfleet helps online brands connect with brick-and-mortar retailers to rent shelf space, reducing the costs of establishing a presence offline while improving the customer experience and consumer choice. In the current environment, consumers want it all: online, offline and a broad range of choice.

Read the full Innovator Profile for Shelfleet.

Peña highlights the benefits of Shelfleet’s retail space rental program for online brands and offline retailers
Source: Coresight Research

Vici Robotics

Speaker: Kyle Smith, Founder and CEO
Area of disruption: AI, ML and Automation

Vici Robotics uses robots to automate in-store operations in this time of unprecedented labor shortages in retail. Its robots stock shelves from their knowledge of shelf barcodes and aisles, and they possess a robotic arm that places goods on shelves. The company offers two pricing models: robotics as a service, which is favored by smaller retailers; and by selling the hardware plus a software subscription, which larger, capex-oriented retailers prefer. Vici Robotics is currently testing its products with two Bay Area grocers.

Read the full Innovator Profile for Vici Robotics.

Smith explains the pricing models of Vici Robotics’ solutions
Source: Coresight Research

Whywaste

Speaker: Martin Grådal, Co-Founder and Chief Technology Officer (CTO)
Area of disruption: Fulfillment and Sustainability

Whywaste offers solutions to help retailers eliminate food waste and its impacts on profitability. The company started with one store in Sweden in 2016 and now serves more than 40 chains in 18 countries, including ASDA in the UK. Grådal explained that Whywaste offers an end-to-end solution to solve expiration date challenges, calculating the optimum discount price, monitoring sales, and promoting at-risk products on screens and via apps. If the food is not sold, it includes a donation platform. According to Grådal, Whywaste has helped 200 stores save $14 million and 50,000 labor hours per year while receiving 17% more revenue from discounts and facilitating donations to local charities.

Read the full Innovator Profile for Whywaste.

Grådal explains that Whywaste’s solution has helped 200 stores save $14 million and 50,000 labor hours per year
Source: Coresight Research

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On September 19, 2022, Deborah Weinswig, CEO and Founder of Coresight Research, will moderate and feature on the judging panel of Groceryshop 2022’s “Shark Reef” startup pitch competition, which will see 12 early-stage retail-technology innovators compete to win the Shark’s Choice and Audience Choice awards.

In the lead-up to the event, we profiled each of the participating innovators. Click here to read those profiles and more Innovator Research.

In this free report, we preview the pitch competition, covering its format and the judging panel as well as an introduction to each participating startup.

We also provide details of the panel discussions in which Coresight Research will participate at Groceryshop 2022.

Look out for our insights from Groceryshop 2022—we will provide daily coverage to keep you up to date with the trending topics and key business takeaways.

Executive Summary

The event, moderated by Deborah Weinswig, CEO and Founder of Coresight Research, will see 12 early-stage startups present on how their innovative technologies are addressing important challenges in grocery.
There will be two rounds. All competitors will present for three minutes in the first round, followed by a short Q&A, after which six companies will progress to the next round. In round two, the finalists will each participate in a more in-depth Q&A session.
An expert panel of judges will select the Judges’ Choice winner and the audience will have the opportunity to cast their votes for the Audience Choice winner.
The participating innovators are Brandcrush, Deliverider, Jupiter, Lucky Labs, Lula Delivery, Peekage, Pipedream Labs, Promio.io, SalesBeat, Shelfleet, Vici Robotics and Whywaste.
Coresight Research categorizes the 12 participating innovators into three areas of innovation in retail: fulfillment and sustainability; product marketing and merchandising; and AI (artificial intelligence), ML (machine learning) and automation.

Introduction

The Coresight Research team will attend and participate in this year’s Groceryshop conference, which will be held on September 19–22, 2022, in Las Vegas, US. Groceryshop 2022 will explore the changing grocery landscape and help businesses navigate the rapid rise in e-commerce, the latest business models and technologies, and the shifting consumer behaviors that are impacting the industry.

The conference will bring together around 4,000 established retailers, brands and technology companies, and feature talks from 200+ industry leaders. The conference presents an opportunity to gain insights into emerging trends and recent innovations.

The Coresight Research team will participate in two sessions during the conference, on the key trends and best practices in loyalty for grocery retailers and CPG (consumer packaged goods) companies, and on reaching consumers through emerging platforms (see the appendix of this report for more details).

In addition, on September 19, 2022, Coresight Research will host the “Shark Reef” startup pitch competition, which will see 12 early-stage innovators compete to win the Judges’ Choice and Audience Choice awards.

In this report, we present a preview of the pitch competition, covering its format and the judging panel as well as an introduction to each participating innovator.

Groceryshop 2022—“Shark Reef” Startup Pitch Competition: Preview

Event Format and Judging Panel

The Grcoceryshop 2022 “Shark Reef” startup pitch competition will comprise two rounds:

Round 1. All competitors will present for three minutes on how their innovative technologies are addressing important challenges in grocery. An expert panel of judges will lead a short Q&A session following each presentation, before selecting six companies to progress to the next round.
Round 2. The finalists will each participate in a more in-depth, five-minute Q&A session.

The judges will then reveal the Judges’ Choice winner, and the audience will have the opportunity to cast their votes for the Audience Choice winner.

Deborah Weinswig, CEO and Founder of Coresight Research, will moderate the pitch competition. She will be joined by three expert judges:

Ken Parakkattu, Partner at Plug and Play Ventures
Elaine Russell, Co-Lead of Albertsons Fund at Greycroft
Rob Trice, Founding Partner at Better Food Ventures

Innovative Solutions Across Three Areas of Disruption in Retail

Coresight Research categorizes the 12 startups into three areas of disruption in retail.

1. Fulfillment and Sustainability

Fulfillment (including the last mile) is often one of the most complex and costly processes in the supply chain, while sustainability is increasingly gaining attention from stakeholders. Technology innovators focused on these areas can assist brands and retailers in improving efficiency, transparency, and sustainability in the supply chain, as well as supporting them in saving costs.

Startups: Deliverider, Lucky Labs, Lula Delivery, Pipedream Labs, Whywaste

2. Product Marketing and Merchandising

Brands and retailers are increasingly finding innovative ways to expand their marketing reach and raise brand awareness. Advances in retail technology and accessibility to shopper data are supporting omnichannel marketing and merchandising strategies to achieve growth.

Startups: Brandcrush, Jupiter, Peekage, Shelfleet

3. AI, ML and Automation

Advances in AI and ML are enabling the technologies to be applied to a variety of retail operations, such as marketing and pricing. Technology innovators focused on AI, ML and automation can help brands and retailers reduce costs, improve efficiency and convenience, enhance personalization and more.

Startups: Promio.io, SalesBeat, Vici Robotics

The Competing Innovators

We profile each of the 12 innovators below—including the speaker who will present on the company’s solution at the pitch competition—in alphabetical order.

Brandcrush

Speaker: Teresa Aprile, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Founded in 2017, Brandcrush has developed an omnichannel retail media platform that powers shopper marketing, retail media and business-to-business (B2B) partnerships between retailers and brands. The company helps retailers buy and sell via in-store, out-of-store and online media channels by enabling businesses to sell their owned media channels to companies looking to capitalize on sellers’ existing audience and marketing reach.

The company’s software enables businesses to unlock and grow their media revenue via self-serve media portals, sales and inventory tools, and workflow management solutions.

Read the full Innovator Profile for Brandcrush.

Deliverider

Speaker: Ido Raz, Co-Founder and CEO
Area of disruption: Fulfillment and Sustainability

Deliverider provides technology-enabled logistics services for online retailers. The company uses its AI-driven platform to enable e-commerce companies to offer products from local third-party sellers not in their inventory alongside their in-stock selection.

Deliverider’s platform connects catalogs from local third-party sellers to e-commerce retailers’ websites and allows customers to place orders from both catalogs on the same online page, in the same cart. After the order is placed, Deliverider uses trucks and scooters to deliver the items to a distribution center, where they are consolidated with the e-commerce company’s in-stock items and prepared for delivery to the customer.

Jupiter

Speaker: Chad Munroe, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Founded in 2019, Jupiter is a social commerce platform that enables food-based content creators from Instagram and TikTok to launch their own shops where they can sell recipes and meal plans directly to their followers.

Consumers can shop for recipes, meal plans and ingredients from a variety of creators that focus on different categories and styles of food—such as ethnic, vegan and health-conscious food—and customize their final list of ingredients before they order. Shoppers can then have their groceries delivered to their door or even directly restocked into their fridge via delivery services such as DoorDash and Uber Eats.

Read the full Innovator Profile for Jupiter.

Lucky Labs

Speaker: Nafis Azad, Founder and Chief Product Officer
Area of disruption: Fulfillment and Sustainability

Founded in 2020, Lucky Labs enables online brands and retailers with physical stores to work together to create an omnichannel experience for shoppers. The company’s online platform integrates a brand’s products with retail inventory in physical locations, allowing shoppers to see whether the product they want to purchase is in stock at a local retailer’s store and giving shoppers an in-store pickup option for their online orders.

For online brands, Lucky Labs provides visibility into retailers’ inventory distribution and the ability to offer BOPIS (buy online, pick up in-store). For retailers, Lucky Labs enables them to enhance their partnerships with the brands they carry in their store by having their stores available as a pickup location for online shoppers.

Read the full Innovator Profile for Lucky Labs.

Lula Delivery

Speaker: Adit Gupta
Area of disruption: Fulfillment and Sustainability

Founded in 2020, Lula Delivery assists small to mid-size retailers, primarily grocery and convenience stores, to digitalize their physical inventory for online sales and delivery.

The company enables retailers to create and upload a digital store profile with updated inventory information and a digital presence across major delivery providers, including Uber Eats, Postmates and Grubhub.

Lula Delivery enables retailers to manage all orders, inventory and delivery from its central platform. The platform also has analysis capabilities, providing order insights into total sales, new customers and inventory levels.

Read the full Innovator Profile for Lula Delivery

Peekage

Speaker: Milad, Zabihi, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Founded in 2019, Peekage has developed a business-to-consumer online product sampling platform that enables online brands and CPG companies to better understand their target audiences and optimize their marketing campaigns.

Shoppers that sign up for the Peekage app can choose from thousands of products and try those that interest them for free. Shoppers are rewarded for providing feedback on sample products, which brands can use to improve their offerings. Peekage helps brands and CPG companies increase brand awareness by targeting consumers strategically, based on over 200 characteristic filters, including age, lifestyle and diet, to reach their desired demographic group(s).

Read the full Innovator Profile for Peekage.

Pipedream Labs

Speaker: Garrett McCurrach, CEO
Area of disruption: Fulfillment and Sustainability

Founded in 2020, Pipedream Labs aims to revolutionize last-mile delivery by developing underground delivery networks designed to rapidly transport instant needs products. The company aims establish underground tunnel networks where items can be rapidly moved within a local geographic area via electrically powered robotic pods.

Pipedream Labs will use drivers to deliver items from retailers such as grocery and convenience stores to “portals” where the items will enter their underground delivery system. Items will then be transported underground via electric pods—capable of up to 75mph—across the city where another driver will collect the item and deliver it to its destination.

Read the full Innovator Profile for Pipedream Labs

Promio.io

Speaker: Anthony Eros, Founder and CEO
Area of disruption: AI, ML and Automation

Founded in 2018, Promio.io offers a sales communication platform that enables CPG (consumer packaged goods) sales teams to manage customer offers and promotions quickly and easily by category across various channels—including independent grocery stores, convenience stores, gas stations, food banks and more—all from one app.

Through the Promio.io platform, retailers can communicate with their customers about offers, promotions, new item introductions, events, excess inventory, available shelf and floor space, and more. The company’s offering aims to help brands boost trade promotion management to drive sales lifts and enhance sales communication efficiency. Promio.io also supports negotiation and contracting through its app, in addition to reporting and real-time management of marketing strategies.

Read the full Innovator Profile for Promio.io

SalesBeat

Speaker: Veena Giridhar, CEO
Area of disruption: AI, ML and Automation

Founded in 2019, SalesBeat provides a software platform for brands and retailers to manage optimal in-store inventory levels based on consumer behavior patterns. The platform uses AI to model consumer behavior and make recommendations for specific stock levels across different CPG products and stores.

SalesBeat’s platform analyzes stock traction and provides insights on companies’ target consumers, product categories and stock-keeping units (SKUs) by individual store—reducing stock waste, out-of-stock issues and lost sales. The platform also provides various reports, such as overstock reports, which outline recommendations of optimal promotions and activities to deplete current overstock.

Read the full Innovator Profile for SalesBeat.

Shelfleet

Speaker: Sierra Pena, Co-Founder and CEO
Area of disruption: Product Marketing and Merchandising

Shelfleet’s online marketing platform allows independent DNVBs to expand into the physical retail channel by partnering with local retailers to sell their products. The shelf and wall rental program connects online brands with local brick-and-mortar retailers that have underutilized shelf or wall space in their storefronts.

Brands can currently pre-register for Shelfleet’s shelf and wall rental program, where they enter information about their company, including their retail vertical, and wait to get matched with local retailers.

Read the full Innovator Profile for Shelfleet.

Vici Robotics

Speaker: Kyle Smith, CEO
Area of disruption: AI, ML and Automation

Founded in 2019, Vici Robotics is a retail-technology company that operates a commercial RaaS model aimed at boosting retailer productivity through inventory automation technology.

The company assists retailers by using AI, ML and robotics technology to automate tedious and labor-intensive duties such as stocking shelves. This enables retailers to allocate their human labor in a more productive and cost-effective way.

Read the full Innovator Profile for Vici Robotics.

Whywaste

Speaker: Martin Gradal, Co-Founder and Chief Technology Officer
Area of disruption: Fulfillment and Sustainability

Founded in 2015, Whywaste offers an inventory management platform to assist retailers and grocers to reduce food waste in their stores. The company’s range of digital solutions center on making food expirations easier to track, enabling retailers to better manage their food inventory to maximize its utility and reduce the probability of waste or spoilage.

Whywaste’s platform includes date-checking technology that keeps users informed of when products are due to expire. The platform uses artificial intelligence (AI) to dynamically discount products based on a specific product’s cost, expiration and quantity, to clear the products from shelves in the desired timeframe.

Read the full Innovator Profile for Whywaste.

Appendix: Coresight Research at Groceryshop 2022

The Coresight Research team will participate in two sessions during the conference, on the key trends and best practices in loyalty for grocery retailers and CPG companies.

Case Studies—Reaching Consumers Through Emerging Platforms: 8.30 a.m.–9.10 p.m. on Wednesday, September 21, 2022

The “reach consumers where they are” mantra has become more difficult to follow with shoppers using more platforms, channels and technologies than ever before. Voice assistants, shoppable video and the metaverse are just a few of the digital tools that companies are using to engage with consumers throughout their shopper journey and make commerce easier. In a series of sequential case study presentations, three executives will individually walk through their use of an emerging medium or platform to interact with shoppers and share key learnings and insights from these initiatives.

Deborah Weinswig, CEO and Founder at Coresight Research
Dominique Essig, VP of Conversational Commerce at Walmart
AJ Dalal, GVP, Data Strategy and Consulting at Publicis Sapient
Rocquan Lucas, Content Director for Groceryshop (Emcee)

New Customer Loyalty Tactics: 11.20 a.m.–12:20 p.m. on Thursday, September 22, 2022

Price inflation, new competitors and changing consumer preferences are just a few of the factors challenging customer loyalty for grocers and CPG brands. To compete, many are thinking beyond traditional approaches to discounts and rewards programs, in favor of new strategies and tactics. In this session, three grocery and CPG leaders will showcase new and inventive ways their companies are boosting customer satisfaction, driving repeat purchases, and increasing customer lifetime value.

Ken Fenyo, President of Research and Advisory at Coresight Research (Interviewer)
Michael McGowan, SVP at Commercial Insights and Loyalty at 84.51
Sofia Laurell, Co-Founder and Co-CEO at Tiny Organics

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