What's Inside

The beauty and personal care sector has long been on a resilient trajectory, both in India and in the US. Amid this resiliency, a noticeable shift has emerged: men are increasingly becoming active participants in the beauty space. What was once considered a predominantly female-oriented sector is now witnessing rising engagement from men worldwide, particularly in the skincare category.

Explore the evolving men’s skincare market in India and examine the underlying factors fueling the category’s growth. We also cover how emerging brands are leveraging emerging technologies, science-backed formulations and personalized solutions to redefine skincare products, as well as how both e-commerce and quick-commerce companies are making these products more accessible than ever

Data in this research report include:

• The size of the men’s skincare category in India and year-over-year changes, 2020–2029E
• Share of beauty and personal care sales in India by channel, 2023 and 2028E

Companies mentioned in this report include: Amazon, Beardo, Blinkit, Colgate-Palmolive, Flipkart, Gillette, Hindustan Unilever, L’Oréal, Marico, Minimalist, Myntra, Nykaa, Reckitt Benckiser, Walmart

Other relevant research:

• Retail 2025: India Retail Predictions
• US Beauty—Retail 2025 Sector Outlook: Product Innovation and Unified Commerce To Drive Growth
• Analyst Corner—Speed Shopping: The Quick-Commerce Surge in India, with Manik Bhatia
• All our coverage of beauty retail