Apparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey Insights

Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Deep Dive

What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on apparel, accessories and footwear shopping specifically. Where are US consumers shopping for clothing and footwear, and what categories are they buying?

The latest data in this report are from our survey conducted on January 13, 2025, with headline findings on the dominance of Amazon, Walmart and NIKE in the apparel and footwear sector.

Data in this research report are our latest proprietary survey findings on:

  • Which apparel and footwear retailers and brands are most popular
  • Popular product categories among sector shoppers
  • Where consumers have bought food and nonfood products from in the last two weeks
  • What consumers have bought in-store and online in the last two weeks
  • Activities that consumers have done in the past two weeks
  • Consumers’ expectations for the economy overall and for their own personal financial situation—plus, breakdowns of our findings by income

Companies mentioned in this research report include: Adidas, Amazon, Converse, NIKE, Puma, Shein, Target, Walmart

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