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Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in China

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.

Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?

This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. We provide our 11 predictions for Singles’ Day, explore what’s new from Alibaba for this year’s event and take a look at how different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com.

Holiday 2020: Hottest Toys

Continuing our Holiday 2020 series, we explore the hottest toys in the US, based on the key trends that we think are going to influence toy gifting this shopping season. We also summarize the top-toy lists from major US retailers, namely Amazon, Kohl’s, Target and Walmart.

The 12 Weeks of Holidays: #5—Thanksgiving 2020 Preview—Will Smaller Gatherings Create a “Big Bird” Problem?

We explore the upcoming Thanksgiving holiday, which is likely to be markedly different this year due to changing consumer behavior amid the Covid-19 pandemic. We discuss expectations for in-store shopping and e-commerce growth, as well as the potential “big bird” problem caused by a shift to smaller, at-home celebrations this holiday. This report is part of our 12 Weeks of Holidays series, in which we present key data, trends and observations as we count down to the peak holiday season.

Brand Journeys to Singles’ Day 2020: #1—Uncle Bud’s Leverages Celebrity Influence for China Debut

Hosted on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. To kick off the series, we profile Uncle Bud’s and discuss the importance of key opinion leaders (KOLs) in the brand’s Tmall Global journey.

US Survey Update: Online Apparel Shopping Tapers Off, Purchases in Electronics Improve (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations, with a focus on the implications for retail. This week, we highlight changes in online apparel shopping behavior and improvements in electronics retail. We also present findings around consumers’ avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on October 20.

Amazon Prime Day 2020: Exclusive Pricing Data Reveal Depth and Breadth of Promotions

In collaboration with competitive intelligence provider DataWeave, Coresight Research analyzes the level and distribution of discounts on Amazon.com during Prime Day 2020 across the beauty, electronics, men’s fashion and women’s fashion categories. We also offer some comparisons to discounts at Best Buy, Target and Walmart during the Prime Day period. See our free infographic for a summary of select data.