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Amazon Prime Day 2019 Insights: US

Amazon kicked off its fifth annual Prime Day shopping extravaganza in the US at midnight Pacific Time on July 15. The company extended the sale to two full days from last year’s 36 hours, offering millions of deals exclusively for Prime members.

Amazon Prime Day 2019 Insights: Europe

Prime Day 2019 started July 15 at midnight local time in the UK and eight other European markets and ran for 48 hours. Amazon offered Prime Day deals to shoppers in in the UK, Spain, the Netherlands, Luxembourg, Italy, Germany, France, Belgium and Austria.

Amazon Prime Day 2019 Preview

Coresight Research estimates Amazon could generate approximately $5.8 billion in global product sales on Prime Day 2019, up by around half from our $3.9 billion estimate for 2018. Growth will be supported by the event being extended to from 36 hours to 48 hours.