Executive Summary

On Saturday January 11, 2020, the day before NRF 2020 Retail’s Big Show, the Coresight Research team attended the 11th annual RetailROI Super Saturday. Retailers came together to discuss digital transformation and best practices for retail leadership, all in support of a greater cause—sponsorship for vulnerable children.

We present key retail insights from the event:

• The collapse of the middle, similar to Weinswig’s Hourglass theme, is the bane of undifferentiated retailers that go to market with the same product, mediocre websites, same marketing and promotions. There are too many options for consumers today to settle to boring sameness. The solution: Choose remarkable!
• Retail leaders are growing, despite the onslaught of digital commerce, Amazon’s lead and ever-demanding consumers.
• The number-one in-store technology is proximity or location-based marketing, which is currently a major focus and a transformational store strategy for many retailers.