Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Event Coverage 6 minutes premium

NRF 2020 Day 3: Store Experiences, Consumer Data and Retail Innovation

#
Coresight Research

Key Points

The National Retail Federation’s (NRF) Big Show kicked off in New York City on January 12, and ran to January 14. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from day 3:

  • Performance and fashion are not mutually exclusive: Brands should incorporate both into product design.
  • Tmall attracted 100 million new customers last year: The company says young consumers are interested in craftmanship and brand history, making it important for brands to tell their stories—repeatedly.
  • The idea of using the China market as a laboratory is growing: Companies can test and learn in China and apply the findings to the rest of the world.

To see more from NRF 2020, read our coverage of day 1 and day 2.

premium

Please Log In to read the full report. Not a member? Register for a free user account.

Other research you may be interested in:

×
Do NOT follow this link or you will be banned from the site!

GET OUR DAILY INSIGHTS