NRF 2020 Day 3: Store Experiences, Consumer Data and Retail Innovation

Executive Summary

The National Retail Federation’s (NRF) Big Show kicked off in New York City on January 12, and ran to January 14. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from day 3:

• Performance and fashion are not mutually exclusive: Brands should incorporate both into product design.
• Tmall attracted 100 million new customers last year: The company says young consumers are interested in craftmanship and brand history, making it important for brands to tell their stories—repeatedly.
• The idea of using the China market as a laboratory is growing: Companies can test and learn in China and apply the findings to the rest of the world.

To see more from NRF 2020, read our coverage of day 1 and day 2.