Event Coverage 6 minutesRegister for Free AccessNRF 2020 Day 2: Technology is the Key to Improving the Retail Customer Experience Coresight Research January 14, 2020 Executive SummaryThe National Retail Federation’s (NRF) Big Show kicked off in New York City on Sunday, January 12, running to January 14. The Coresight Research team is on hand to learn more about the latest trends shaping retail. These are our key insights from day 2. Using technology to enhance human connections drives business. The consumer journey begins online: Retailers must leverage social media, email marketing and other digital tools to meet consumers where they are. US brands and retailers should create shopping holidays to drive sales: China’s consumers celebrate Valentine’s Day four times a year! To see more from NRF 2020, read our coverage of day 1 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: What Can Retailers Learn from Shein and Temu?: Premium Subscriber Call, February 2025Tariffs + Consumer Sentiment: A Timeline, 2025High-Income Consumers Drive Uptick in Financial Optimism; Inflation Awareness Down Versus Early 2025: US Consumer Survey InsightsWhere Shoppers Live vs. Where They Shop: US Consumer Survey Insights Extra
