NRF 2020 Day 2: Technology is the Key to Improving the Retail Customer Experience

Key Points

The National Retail Federation’s (NRF) Big Show kicked off in New York City on Sunday, January 12, running to January 14. The Coresight Research team is on hand to learn more about the latest trends shaping retail. These are our key insights from day 2.

• Using technology to enhance human connections drives business.
• The consumer journey begins online: Retailers must leverage social media, email marketing and other digital tools to meet consumers where they are.
• US brands and retailers should create shopping holidays to drive sales: China’s consumers celebrate Valentine’s Day four times a year!

To see more from NRF 2020, read our coverage of day 1 and day 3.