Event CoverageNRF 2020 Day 1 Insights: The Digital Economy Is Here Coresight Research January 13, 2020 Executive SummaryThe National Retail Federation (NRF) kicked off its Retail’s Big Show in New York City on Sunday, January 12. The Coresight Research team was on hand to learn more about the latest trends shaping retail. These are our key insights from the first day of the event: Retailers need to increase technology intensity, which means greater technology adoption and expanded capability. Companies need to invest in employees and employee communications to better understand the challenges they face and implement policies to drive employee engagement and productivity. Around 9% of purchases are made on merged digital destinations: Brands and retailers need to be everywhere, relevant and delightful. To see more from NRF 2020, read our coverage of day 2 and day 3. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 34: The Sleep Haven Files for AdministrationWeekly US Store Openings and Closures Tracker 2025, Week 32: Claire’s Files for Bankruptcy—Potentially 1,137 Stores To CloseEarnings Insights 1Q25, Week 2: Adidas, CVS, Sprouts and More Report Solid Sales Growth—InfographicMay 2025 US Retail Sales Outlook: Projecting 3% Growth Amid Low Sentiment and Front-Loaded Purchases