NRF 2020 Day 1 Insights: The Digital Economy Is Here

Executive Summary

The National Retail Federation (NRF) kicked off its Retail’s Big Show in New York City on Sunday, January 12. The Coresight Research team was on hand to learn more about the latest trends shaping retail.

These are our key insights from the first day of the event:

• Retailers need to increase technology intensity, which means greater technology adoption and expanded capability.
• Companies need to invest in employees and employee communications to better understand the challenges they face and implement policies to drive employee engagement and productivity.
• Around 9% of purchases are made on merged digital destinations: Brands and retailers need to be everywhere, relevant and delightful.

To see more from NRF 2020, read our coverage of day 2 and day 3.