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Dollar General: A Timeline of Key Events

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Coresight Research

What's Inside

Dollar General started out life as a wholesale outlet in a small town in Kentucky home to only a few thousand people, quickly becoming a major presence in the town and setting the tone for its future market positioning:

  • Around 70% of stores are in towns of 20,000 people or fewer
  • Most products are priced at $10 or less, with around 25% offered for $1

Click here to read our full collection of Retailers’ Timelines.

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