Dollar General: A Timeline of Key Events

What's Inside

Dollar General started out life as a wholesale outlet in a small town in Kentucky home to only a few thousand people, quickly becoming a major presence in the town and setting the tone for its future market positioning:

• Around 70% of stores are in towns of 20,000 people or fewer
• Most products are priced at $10 or less, with around 25% offered for $1

Click here to read our full collection of Retailers’ Timelines.