Deep Dive 13 minutes PremiumCan AR and VR Be Game Changers in Furniture Retail? Coresight Research January 13, 2020 What's InsideWe discuss how various retailers in the furniture sector are leveraging augmented and virtual reality technologies to offer enhanced shopping experiences to their customers and boost both top- and bottom-line growth. We present insights into retailers’ investments across both brick-and-mortar and digital commerce across a number of key topics: The impact of AR and VR services on the in-store experience for consumers, including examples by IKEA and Macy’s The introduction of AR and VR into the online shopping journey, led by Amazon and Pottery Barn The challenges involved in leveraging reality technologies The impact of reality technologies on sales conversion and returns rates in the furniture sector This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: MarketingPulse and eTailingPulse 2023: Retailers Leverage Localization, Web3, AI and Audio To Engage with Consumers in ChinaMarket Outlook: Department Stores in China—Consumer Shift Toward E-Commerce Squeezes SalesData Dive: US Return to Office—Three Retail-Relevant Trends You Don’t Already KnowConsumers Report Financial Stability Entering the New Year: US Consumer Survey Insights