Event Coverage 6 minutes PremiumMarketingPulse and eTailingPulse 2023: Retailers Leverage Localization, Web3, AI and Audio To Engage with Consumers in China Terence Ng, Senior Analyst Sector Lead: John Harmon, CFA, Managing Director of Technology Research March 23, 2023 Table of ContentsIntroduction MarketingPulse and eTailingPulse 2023: Coresight Research Insights Localization and Community Engagement Wins Chinese Consumers Web3 Connects Modern Consumers Agile Adaptation Leads to Resilience in a Post-Pandemic Era AI and Audio Provide Enhanced Customer Engagement What's InsideWe offer key insights from MarketingPulse and eTailingPulse 2023, discussing what retail companies are doing to succeed and expand in the China market. The event explored strategies around localization, Web3, AI (artificial intelligence) and more. Companies mentioned in this report include: Chow Sang Sang Jewellery, Foodpanda, HSBC, McDonald’s, Plaza Premium Group, Regal Hotels International, Spotify, The Sandbox, Tim Hortons Other relevant research: More event coverage reports from Coresight Research All our research on the metaverse This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
