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Six Ways Brands and Retailers Can Leverage Esports

Competitive video gaming—known as esports—has become a global mass phenomenon. In this report, we look at the growing popularity of esports and observe six opportunities the sector presents to brands and retailers to expand the scope of their marketing campaigns and engage with the growing community of esports gamers.

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Global Jeans Market: Sustainable Offerings and Technological Innovation Drive Resurgence

The global jeans market is experiencing a reinvigoration, driven by current fashion trends in streetwear and vintage styles, an increasing number of fits and silhouettes and the rise of casual dress codes in the workplace. Brands are implementing more sustainable manufacturing practices as well as investing in technological innovation to satisfy consumer needs.

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