Insights from China: How Brands and Retailers Are Leveraging Video-Sharing Platform Bilibili

Executive Summary

In our biweekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape—as they affect business operations and the future outlook.

In this report, we look at how brands and retailers are using video-sharing site Bilibili as part of their marketing campaigns.