Insight Report 6 minutes PremiumHow Is Amazon Leveraging the Whole Foods Acquisition? Coresight Research October 16, 2019 Executive SummaryIn the two-plus years since its $13.7 billion acquisition of Whole Foods Market, Amazon has gained valuable insight into consumer behavior and physical retail. Amazon has used Whole Foods to connect physical and online grocery. For example, selected Whole Foods stores now offer Prime members a curbside pickup service for online orders made through Prime Now. Amazon is taking a two-pronged approach to brick-and-mortar grocery retailing, with the rollout of Amazon Go stores complementing its acquisition of Whole Foods. Amazon Go’s data-rich environment can capture valuable consumer information that is not accessible to most grocery stores. We think these ventures represent an acknowledgment by Amazon that it cannot win major share in grocery with a pure-play online model. Amazon plans to open a new chain of grocery stores in the US, according to a 2019 Wall Street Journal report. We expect learnings from Whole Foods and Amazon Go to inform any future grocery-store formats. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: CES 2024 Day One: Elevance Health, Intel, L’Oréal and Walmart Drive Customer-Centric InnovationNRF 2024: Retail’s Big Show Wrap-Up—Leveraging Tech To Evolve the Retail Experience and Improve EfficiencyWeekly US and UK Store Openings and Closures Tracker 2024, Week 2: Bodycare To Open 20 UK StoresInnovator Profile: Optiversal Uses Generative AI To Create E-Commerce Content That Resonates with a Brand’s Audience