Deep DiveSix Ways Brands and Retailers Can Leverage Esports Coresight Research October 29, 2019 Reasons to ReadCompetitive video gaming—known as esports—has become a global mass phenomenon. In this report, we look at the growing popularity of esports and observe six opportunities the sector presents to brands and retailers to expand the scope of their marketing campaigns and engage with the growing community of esports gamers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in StoresThree Data Points We’re Watching This Week, Week 3: Retailer FocusAnalyst Corner: US Consumer Sentiment Varies by Age and Income—Uncovering Demographic Trends, with Aditya KaushikSustained Stimulus Measures Give Rise to Consumer Optimism: China Consumer Survey Insights