Deep Dive 15 minutes PremiumUS Furniture and Furnishings E-Commerce: Digital-First Retailers Bid for Greater Share Coresight Research November 4, 2019 What's InsideConsumers have embraced online shopping in a big way across all of retail’s major nonfood categories, but have not embraced online furniture shopping as enthusiastically. Consumers do a lot of research online – but end up in the store to shop. Digital natives are working hard to drive more of this trade online, offering new tech features such as artificial reality apps that let shoppers “see” what an item would look like in the home. Established brands are expanding their online offerings seeking to keep up with online competitors, leveraging their store fleets for competitive advantage. At the same time, digital natives are opening brick and mortar locations to reach consumers in the real world. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Deploying Tech for Leading-Edge Loss Prevention in RetailShoptalk 2024 Day One: Game-Changing AI, Multi-Benefit Associate Apps and the Keys to Success for Retail Media (Not for the Faint-Hearted)US Back to School 2023: Top Categories and Apparel BrandsUS Consumer Tracker: Shoppers Show Reduced Awareness of Price Increases