What's Inside

Singles’ Day (also known as 11.11), the world’s largest online global shopping festival, expanded once again this year, including an increasing number of retailers from outside China. As part of our Singles’ Day 2022 coverage, we examine various promotions from locations outside Mainland China, including Australia, Europe, Southeast Asia, the United Arab Emirates (UAE) and the US.

Companies mentioned in this report include: Adidas, American Eagle Outfitters, Dick’s Sporting Goods, Foot Locker and PUMA

Other relevant research:

• Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping
• Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth
• One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty