US CPG Sales Tracker: Spending Remains Focused on Personal Care and Everyday Consumption
10 minutes

US CPG Sales Tracker: Spending Remains Focused on Personal Care and Everyday Consumption

Insight Report
Primary Analyst:
Prerana P Kotian
Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
10 minutes

Reasons to Read

Read this report to discover answers to these and other questions:

  • How did US CPG e-commerce, in-store and total sales perform in the latest four-week period, and what does the moderation in growth indicate about consumer demand?
  • How are performance trends diverging across food & beverages, health & beauty and general merchandise & household essentials, and which department is proving most resilient?
  • Why does food & beverages remain the largest contributor to overall CPG sales, and which categories are driving the strongest online and total sales growth?
  • Why is health & beauty generating the strongest total sales growth among major CPG departments, and how are beauty and personal-care-focused purchases supporting consumer spending resilience?
  • What does the widening performance gap between benefit-driven categories and slower-growing discretionary segments reveal about evolving consumer priorities and spending behaviour?

Companies mentioned in this report include Walmart, Costco Wholesale, Ulta Beauty, Bath & Body Works, The Estée Lauder Companies, Sephora, The Ordinary, La Roche-Posay, CeraVe, SkinCeuticals and Walmart.

Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth.

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