Insight Report 9 minutes PremiumCompetitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021 Coresight Research September 15, 2021 What's InsideWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely, the launch of new live shopping festivals, the use of competitions to engage viewers and the rise of themed livestreams. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from PacSun, Gerry Weber, Vogue Scandinavia and Conforama. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the emerging trend of brands’ diversifying their product catalogs and new ways of forging connections with communities. Watch Coresight Research’s Livestream Shopping 2021 Virtual Conference on demand. Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Media Days at CES 2023: Tech Trends To Watch Cover Gaming, Metaverse, Healthcare, Sustainability and More3DLOOK, Clientricity and Trove Talk AI in Fashion Retail with Coresight ResearchRetailTech: Electronic Shelf Labels—A Boon or Burden for Consumers?Coresight Bites: How Much Are Chinese Beauty Shoppers Spending?
