US Survey Update: How Consumers Expect To Shop for the Holidays (Full Report)

What's Inside

Coresight Research’s August 12 survey provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for US retail.

This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season—comparing the results with our July 15 survey findings. Our findings cover the following:

• The impact of the coronavirus outbreak on consumers’ expectations for spending compared to last year—including the categories they expect to spend less on
• The impact of Prime Day and Covid-19 on expected holiday spending
• How the crisis is shaping when and how consumers will shop for holiday 2020

We discuss a number of survey findings on consumers’ current and expected behaviors, covering the following:

• What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
• Whether respondents are currently avoiding public areas or travel—and which types of places or travel they are avoiding

We also provide trended data for a number of our regular weekly questions on spending and shopping:

• Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products
• Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories
• Whether respondents expect to retain behaviors from the coronavirus outbreak period over the long term—and if so, which behaviors

We discuss the implications of our findings for brands and retailers.

The findings provide an update to our previous reports, which were based on surveys undertaken on August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

If you do not have a premium subscription, you can access select findings in a complimentary abridged report.

In addition to this survey, click here to view additional coverage of the coronavirus outbreak.