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Operating in a Post-Coronavirus World: How Indian Retailers Can Navigate the Road to Recovery

The 2020 coronavirus pandemic has seen the Indian government impose restrictions to curb the spread of the virus. We discuss the wide-ranging impacts of the ongoing lockdown on India’s retail sector and explore how retailers have responded to the crisis. In addition to examining the challenges that lie ahead, we present a three-pronged approach for retailers to survive the post-coronavirus recovery period and emerge stronger.

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Amazon India and Flipkart: Head to Head

India’s marketplace-led e-commerce landscape is far less developed than China’s or its Western counterparts, but it’s growing quickly, from just $39 billion in 2017 to an expected $64 billion in 2020. Homegrown marketplace platform Flipkart realized this early on and enjoyed nearly unrivalled dominion over the Indian market until Amazon entered the fray in 2013.

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