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Coronavirus Insights: China Embraces Signs of Recovery

Since the coronavirus broke out in Wuhan in January, China has implemented unprecedented measures to control the spread of the virus. The nationwide lockdown looks to have been a success—we discuss signs that indicate the country is now on the road to recovery. We consider the implications for brands, as well as what the “new normal” might look like for China’s residents and businesses as the nation looks to move on from the coronavirus.

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US Social Commerce Survey: The Impact of Social Media on Shopping Behavior

We discuss the use of social media by US shoppers, as part of our report series exploring social commerce. Based on findings from a Coresight Research proprietary survey, we explore how often consumers use social media platforms to research, discover and buy products across multiple categories. In addition, we consider the impact of celebrities and influencers on US social media shoppers.

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